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Vaasthira Brand & Website

2026

Challenge

E-commerce website design with GSAP animations for a conversion-ready experience.

Role

Led full brand identity and site architecture, defining the visual language and art direction for a successful market entry.

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HMI Dashboard UI/UX Design

2025

Challenge

Industrial dashboard that reduces cognitive load for 24/7 plant operators.

Role

Built a dark-theme design system purpose-built for 24/7 operator environments, with every screen optimised for clarity under high cognitive load.

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Wave Website Redesign

2026

Challenge

Redesigning a modern tech website that is visually appealing and user-friendly.

Role

Audited the existing site, restructured the information hierarchy, and rewrote every section using outcome-first copywriting principles. As a UI/UX Designer and Product Designer, I produced a fully coded high-fidelity prototype delivering an industry-grade visual identity.

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Nego Mobile & Web Saas App Design

2024

Challenge

A mobile and web app design for a new B2B negotiation platform that wanted to stand out in the market.

Role

Designed a comprehensive mobile and web app for a B2B negotiation platform, creating a unified visual identity and user experience. My role focused on crafting a scalable design system and ensuring consistency across both platforms.