04
Projects & case studies
//01
Vaasthira Brand & Website
2026
Challenge
E-commerce website design with GSAP animations for a conversion-ready experience.
Role
Led full brand identity and site architecture, defining the visual language and art direction for a successful market entry.








//02
HMI Dashboard UI/UX Design
2025
Challenge
Industrial dashboard that reduces cognitive load for 24/7 plant operators.
Role
Built a dark-theme design system purpose-built for 24/7 operator environments, with every screen optimised for clarity under high cognitive load.








//03
Wave Website Redesign
2026
Challenge
Redesigning a modern tech website that is visually appealing and user-friendly.
Role
Audited the existing site, restructured the information hierarchy, and rewrote every section using outcome-first copywriting principles. As a UI/UX Designer and Product Designer, I produced a fully coded high-fidelity prototype delivering an industry-grade visual identity.








//04
Nego Mobile & Web Saas App Design
2024
Challenge
A mobile and web app design for a new B2B negotiation platform that wanted to stand out in the market.
Role
Designed a comprehensive mobile and web app for a B2B negotiation platform, creating a unified visual identity and user experience. My role focused on crafting a scalable design system and ensuring consistency across both platforms.








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